Goldfish Crackers Enjoy a Snow Day: It's Last Night's New Ads

Plus, The Five Most Digitally Engaging Spots

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Nike and Puma both promote new shoe models for golfers, while Apple premiered a new spot for the iPhone 6S, featuring Jon Favreau. EA has Kobe Bryant and Lionel Messi playing Fifa 16 at Santa's place playing against the reindeers.

And Pepperidge Farm gives its goldfish a snow day off from, we suppose, being eaten.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
EA Sports: FIFA 16: 2v2 Holiday Special: Lionel Messi, Kobe Bryant EA Sports: FIFA 16: 2v2 Holiday Special: Lionel Messi, Kobe Bryant
Network: Comedy Central
Show: Tosh.0
Primetime Airing: Dec. 1, 10:18 pm ET
Nike: Enjoy the Chase Nike: Enjoy the Chase
Network: Golf
Show: Morning Drive
Airing Date: Dec. 1, 7:19 am ET
Apple iPhone: Ridiculously Powerful: Jon Favreau Apple iPhone: Ridiculously Powerful: Jon Favreau
Network: ABC
Show: Fresh Off the Boat
Primetime Airing: Dec. 1, 8:37 pm ET
PUMA: Done Yet?: Rickie Fowler PUMA: Done Yet?: Rickie Fowler
Network: Golf
Show: The Squeeze
Primetime Airing: Dec. 1, 9:36 pm ET
Pepperidge Farm: Goldfish on a Snow Day Pepperidge Farm: Goldfish on a Snow Day
Network: ABC Family
Show: Dr. Seuss' How the Grinch Stole Christmas
Primetime Airing: Dec. 1, 9:17 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Old Spice: Truce Old Spice: Truce
Online Views: 3,573,333
Social Actions: 34,329
SpotShare: 3.43%
Apple: Someday at Christmas Apple: Someday at Christmas
Online Views: 2,726,176
Social Actions: 38,831
SpotShare: 3.41%
Universal Pictures Home Entertainment: Minions Mini-Movie: The Competition Universal Pictures Home Entertainment: Minions Mini-Movie: The Competition
Online Views: 719,225
Social Actions: 37,915
SpotShare: 2.64%
Ubisoft: Tom Clancy's Rainbow Six Siege: Siege the Day Ubisoft: Tom Clancy's Rainbow Six Siege: Siege the Day
Online Views: 1,846,867
Social Actions: 13,492
SpotShare: 1.51%
Temptations Cat Treats: Say Sorry Temptations Cat Treats: Say Sorry
Online Views: 341,307
Social Actions: 17,954
SpotShare: 1.25%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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