Goldfish Crackers Enjoy a Snow Day: It's Last Night's New Ads
Plus, The Five Most Digitally Engaging Spots
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Nike and Puma both promote new shoe models for golfers, while Apple premiered a new spot for the iPhone 6S, featuring Jon Favreau. EA has Kobe Bryant and Lionel Messi playing Fifa 16 at Santa's place playing against the reindeers.
And Pepperidge Farm gives its goldfish a snow day off from, we suppose, being eaten.