'Silicon Valley' Actors Carpool L.A. to N.Y.C. for Smirnoff: It's TV's Newest Ads

Plus, The Five Most Digitally Engaging Spots

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Best Buy and JC Penney continue their holiday sales, while TiVo promotes a new DVR model that lets the user skip commercials at the touch of a button (and brings peace to the family at the same time).

Giorgio Armani turns to the tried-and-true "shirtless male model in black and white photography" technique to promote the "Acqua Di Gio Profumo" fragrance. And Smirnoff hasT.J. Miller and Thomas Middleditch, of HBO's "Silicon Valley," carpool from Los Angeles to New York with two unknown young women.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Best Buy: Win the Holidays: No Half Gifts Best Buy: Win the Holidays: No Half Gifts
Network: NFL Network
Show: NFL Football
Primetime Airing: Dec. 10, 9:18 pm ET
Smirnoff: Safe Rides, Sharing Rides: T. J. Miller, Thomas Middleditch Smirnoff: Safe Rides, Sharing Rides: T. J. Miller, Thomas Middleditch
Network: ESPN2
Show: Around the Horn
Airing Date: Dec. 10, 3:12 pm ET
TiVo: Do You Suffer From Premature Playage? TiVo: Do You Suffer From Premature Playage?
Network: NFL Network
Show: NFL Football
Primetime Airing: Dec. 10, 8:50 pm ET
JCPenney: Super Saturday Sale: Outerwear and Jewelry JCPenney: Super Saturday Sale: Outerwear and Jewelry
Network: USA Network
Show: NCIS
Primetime Airing: Dec. 10, 9:12 pm ET
Giorgio Armani Fragrances: Weeping Wall Giorgio Armani Fragrances: Weeping Wall
Network: BRAVO
Show: The Real Housewives of Orange County
Airing Date: Dec. 10, 10:52 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Temptations Cat Treats: Say Sorry Temptations Cat Treats: Say Sorry
Online Views: 1,226,435
Social Actions: 25,234
SpotShare: 1.89%
Microsoft: Microsoft Spreads the Spirit of the Season on 5th Ave Microsoft: Microsoft Spreads the Spirit of the Season on 5th Ave
Online Views: 1,091,888
Social Actions: 15,601
SpotShare: 1.28%
Dodge: Star Wars: The Force Awakens - The Force Gathers Dodge: Star Wars: The Force Awakens - The Force Gathers
Online Views: 299,177
Social Actions: 19,259
SpotShare: 1.24%
Apple: Someday at Christmas Apple: Someday at Christmas
Online Views: 268,211
Social Actions: 17,100
SpotShare: 1.12%
H&M: From the Makers of Happy & Merry H&M: From the Makers of Happy & Merry
Online Views: 1,617,808
Social Actions: 7,140
SpotShare: 0.94%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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