Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Giorgio Armani turns to the tried-and-true "shirtless male model in black and white photography" technique to promote the "Acqua Di Gio Profumo" fragrance. And Smirnoff hasT.J. Miller and Thomas Middleditch, of HBO's "Silicon Valley," carpool from Los Angeles to New York with two unknown young women.
As always, you can find out more about the best commercials on TV at Ad Age's Creativity.
Miss the previous installment of Hot Spots? Click here.