Last Night's Ads: Sonic Sets a Sale for the Shortest Day of the Year

Plus, The Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Activision has a new spot out for "Call of Duty: Black Ops III," while Trivago brings hotel prices under one roof for a holiday celebration. Supermodel Natalia Vodianova stars a spot for Calvin Klein's new fragrance "Euphoria," and Kohl's is after you, late shopper, with sales on jewelry, fragrance and "Star Wars" apparel.

Finally, Sonic brings back its Drive-in Guys (and their owl) to promote a half-price sale on footlong hot dogs on Dec. 17. One of them complains that they missed hours of food because the owl wouldn't come out before sundown. Maybe next time don't bring her?

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Activision: Call of Duty: Black Ops III: Ratings Activision: Call of Duty: Black Ops III: Ratings
Network: CW
Show: The Flash
Primetime Airing: Dec. 15, 8:10 pm ET
Sonic Drive-In: Half-Price Footlongs: Owls Don't Care About Footlongs Sonic Drive-In: Half-Price Footlongs: Owls Don't Care About Footlongs
Network: NBA TV
Show: NBA Basketball
Primetime Airing: Dec. 15, 8:49 pm ET
trivago: Price Diversity trivago: Price Diversity
Network: CNN
Show: Anderson Cooper 360
Primetime Airing: Dec. 15, 8:06 pm ET
Calvin Klein: Free the Fantasy Calvin Klein: Free the Fantasy
Network: VH1
Show: Love & Hip Hop
Primetime Airing: Dec. 15, 10:10 pm ET
Kohl's: Jewelry, Fragrance and Star Wars Kohl's: Jewelry, Fragrance and Star Wars
Network: CBS
Show: NCIS
Primetime Airing: Dec. 15, 8:05 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple Music: Taylor Swift: The 1989 World Tour Apple Music: Taylor Swift: The 1989 World Tour
Online Views: 1,341,240
Social Actions: 22,055
SpotShare: 0.92%
Netflix: The Ridiculous 6 Netflix: The Ridiculous 6
Online Views: 1,924,017
Social Actions: 12,947
SpotShare: 0.81%
Apple: Someday at Christmas Apple: Someday at Christmas
Online Views: 314,920
Social Actions: 19,829
SpotShare: 0.63%
GEICO: Aw Snap: Oddly Appropriate Segues GEICO: Aw Snap: Oddly Appropriate Segues
Online Views: 1,959,104
Social Actions: 3,979
SpotShare: 0.58%
Apple: The Future of Television Apple: The Future of Television
Online Views: 824,471
Social Actions: 12,211
SpotShare: 0.53%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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