Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Finally, Sonic brings back its Drive-in Guys (and their owl) to promote a half-price sale on footlong hot dogs on Dec. 17. One of them complains that they missed hours of food because the owl wouldn't come out before sundown. Maybe next time don't bring her?
As always, you can find out more about the best commercials on TV at Ad Age's Creativity.
Miss the previous installment of Hot Spots? Click here.