Last Night's Ads: Fred Armisen Plays the Bad Uncle for Old Navy
Plus, The Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Gatorade premieres soccer star Abby Wambach's parting shot, Kmart and T-Mobile promote holiday sales and Coca-Cola boosts its new Coca-Cola Life low-calorie version as a New Year's resolution. Old Navy continues its holiday campaign with Fred Armisen and Carrie Brownstein from "Portlandia," who play a couple that neglects their nieces' Christmas gifts and takes the cue from his sister (also played by Armisen) to run and buy their presents there.