Last Night's Ads: Fred Armisen Plays the Bad Uncle for Old Navy

Plus, The Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Gatorade premieres soccer star Abby Wambach's parting shot, Kmart and T-Mobile promote holiday sales and Coca-Cola boosts its new Coca-Cola Life low-calorie version as a New Year's resolution. Old Navy continues its holiday campaign with Fred Armisen and Carrie Brownstein from "Portlandia," who play a couple that neglects their nieces' Christmas gifts and takes the cue from his sister (also played by Armisen) to run and buy their presents there.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Old Navy: Double the Gifts!: Carrie Brownstein, Fred Armisen Old Navy: Double the Gifts!: Carrie Brownstein, Fred Armisen
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Dec. 16, 9:57 pm ET
T-Mobile: Holiday Gifts T-Mobile: Holiday Gifts
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Dec. 16, 8:26 pm ET
Gatorade: Forget Me: Abby Wambach Gatorade: Forget Me: Abby Wambach
Network: Fox Sports 1
Show: Women's Soccer
Primetime Airing: Dec. 16, 9:25 pm ET
Kmart: Oh What Fun! Kmart: Oh What Fun!
Network: USA Network
Show: NCIS
Primetime Airing: Dec. 16, 10:24 pm ET
Coca-Cola: New Year Coca-Cola: New Year
Network: ESPN2
Show: College Basketball
Primetime Airing: Dec. 16, 9:23 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple Music: Taylor Swift: The 1989 World Tour Apple Music: Taylor Swift: The 1989 World Tour
Online Views: 1,456,746
Social Actions: 22,632
SpotShare: 0.82%
Apple: The Future of Television Apple: The Future of Television
Online Views: 2,540,334
Social Actions: 8,938
SpotShare: 0.75%
Netflix: The Ridiculous 6 Netflix: The Ridiculous 6
Online Views: 1,582,584
Social Actions: 12,481
SpotShare: 0.62%
Temptations Cat Treats: Say Sorry Temptations Cat Treats: Say Sorry
Online Views: 1,213,638
Social Actions: 15,458
SpotShare: 0.61%
Apple: Someday at Christmas Apple: Someday at Christmas
Online Views: 332,383
Social Actions: 21,611
SpotShare: 0.57%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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