Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Finally, Pepsi ran the ad culminating an extended integration with the Fox series "Empire." It shows Jamal Lyons (Jussie Smollett) drinking a Pepsi and dancing with fellow commuters as he takes the New York City subway to a concert. See Ad Age's coverage of the campaign here.
As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.
Miss the previous installment of Hot Spots? Click here.