Pepsi Debuts the Ad Culminating a Plot Line on Fox's 'Empire'

Plus, The Five Most Digitally Engaging Spots on TV Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, H&M continues its holiday campaign with holiday sweater, a gorgeous male model, Katy Perry music and kitties, while Kate Hudson stars a new spot for her sportswear brand Fabletics. Microsoft also premiered its holiday ad bringing employees of its flagship New York store together with Apple Store staffers for a brief truce between the two companies.

Finally, Pepsi ran the ad culminating an extended integration with the Fox series "Empire." It shows Jamal Lyons (Jussie Smollett) drinking a Pepsi and dancing with fellow commuters as he takes the New York City subway to a concert. See Ad Age's coverage of the campaign here.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Microsoft: Microsoft Spreads the Spirit of the Season on 5th Ave Microsoft: Microsoft Spreads the Spirit of the Season on 5th Ave
Network: FOX
Show: Empire
Primetime Airing: Dec. 2, 9:36 pm ET
Fabletics.com: Never Stop: Kate Hudson Fabletics.com: Never Stop: Kate Hudson
Network: USA Network
Show: Law & Order: Special Victims Unit
Primetime Airing: Dec. 2, 8:03 pm ET
Pepsi: Jamal Lyon's Train Ride Pepsi: Jamal Lyon's Train Ride
Network: FOX
Show: Empire
Primetime Airing: Dec. 2, 9:19 pm ET
H&M: Every Day Is a Holiday: Sweatshirt H&M: Every Day Is a Holiday: Sweatshirt
Network: E!
Show: Something's Gotta Give
Primetime Airing: Dec. 2, 10:07 pm ET
Victoria's Secret: Holiday Glamorous Victoria's Secret: Holiday Glamorous
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Dec. 2, 9:04 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple: Someday at Christmas Apple: Someday at Christmas
Online Views: 2,682,377
Social Actions: 37,965
SpotShare: 2.78%
Universal Pictures Home Entertainment: Minions Mini-Movie: The Competition Universal Pictures Home Entertainment: Minions Mini-Movie: The Competition
Online Views: 802,554
Social Actions: 32,209
SpotShare: 1.87%
Ubisoft: Tom Clancy's Rainbow Six Siege: Siege the Day Ubisoft: Tom Clancy's Rainbow Six Siege: Siege the Day
Online Views: 1,747,422
Social Actions: 15,400
SpotShare: 1.34%
Old Spice: Truce Old Spice: Truce
Online Views: 1,915,946
Social Actions: 10,207
SpotShare: 1.14%
Target: Cyber Monday: No Work Target: Cyber Monday: No Work
Online Views: 2,241,352
Social Actions: 6,674
SpotShare: 1.06%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.

Most Popular