Amanda Seyfried Brings a Little Humor to a Glamorous Perfume Ad
Plus, The Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Indiana Pacers players Paul George and Joe Young have clashing fashion styles for Gatorade; Old Navy continues its holiday sale with comedians Fred Armisen and Carrie Brownstein; and Exxon Mobil premiered the company's "Be an Engineer" campaign with two deeply bored teenage boys in a world with no TVs.
Kohl's gets in the "Star Wars" mania, with a sweet spot revolving around how a Star Wars-loving family celebrates Christmas. Finally, Amanda Seyfried brings a bit of tongue-in-cheek humor to the classic, glamorous Givenchy fragrance ad.