Amanda Seyfried Brings a Little Humor to a Glamorous Perfume Ad

Plus, The Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Indiana Pacers players Paul George and Joe Young have clashing fashion styles for Gatorade; Old Navy continues its holiday sale with comedians Fred Armisen and Carrie Brownstein; and Exxon Mobil premiered the company's "Be an Engineer" campaign with two deeply bored teenage boys in a world with no TVs.

Kohl's gets in the "Star Wars" mania, with a sweet spot revolving around how a Star Wars-loving family celebrates Christmas. Finally, Amanda Seyfried brings a bit of tongue-in-cheek humor to the classic, glamorous Givenchy fragrance ad.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Gatorade: Too Much Fashion: Paul George, Joseph Young Gatorade: Too Much Fashion: Paul George, Joseph Young
Network: NBC
Show: NFL Football
Primetime Airing: Dec. 20, 10:07 pm ET
Kohl's: Celebrate Passions Kohl's: Celebrate Passions
Network: CBS
Show: Undercover Boss
Primetime Airing: Dec. 20, 8:31 pm ET
Exxon Mobil: Watch Exxon Mobil: Watch
Network: History Channel
Show: The Curse of Oak Island
Primetime Airing: Dec. 20, 10:13 pm ET
Old Navy: Carolers: Carrie Brownstein, Fred Armisen Old Navy: Carolers: Carrie Brownstein, Fred Armisen
Network: VH1
Show: CrazySexyCool: The TLC Story
Primetime Airing: Dec. 20, 8:20 pm ET
Givenchy Fragrances: Be Yourself: Amanda Seyfried Givenchy Fragrances: Be Yourself: Amanda Seyfried
Network: BET
Show: Martin
Primetime Airing: Dec. 18, 8:23 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple: The Future of Television Apple: The Future of Television
Online Views: 4,918,587
Social Actions: 12,261
SpotShare: 1.69%
Apple: Someday at Christmas Apple: Someday at Christmas
Online Views: 423,918
Social Actions: 32,294
SpotShare: 1.16%
Apple Music: Taylor Swift: The 1989 World Tour Apple Music: Taylor Swift: The 1989 World Tour
Online Views: 1,611,996
Social Actions: 19,813
SpotShare: 1.05%
DURACELL: Star Wars: Battle for Christmas Morning DURACELL: Star Wars: Battle for Christmas Morning
Online Views: 2,410,715
Social Actions: 1,732
SpotShare: 0.69%
Wrigley: The Story of Sarah & Juan Wrigley: The Story of Sarah & Juan
Online Views: 1,463,827
Social Actions: 2,047
SpotShare: 0.46%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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