LeBron James for Nike, the Gronkowski Brothers for Visa: It's TV's Newest Ads

Plus, The Five Most Digitally Engaging Spots

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the holiday weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Subway premiered last night the first spot of a new campaign based on the brand's beginnings. German actor Christoph Waltz continues to tell real-life gamer stories in a new spot for mobile game "Clash of Clans." Visa plays with mistaken identities and the Gronkowski brothers. And Nike premiered a trailer for a short film in which four kids set out on a journey to decide who their favorite player is. Among their stops: the home of LeBron James, who just signed that lifetime deal with Nike.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Supercell: Clash of Clans: The Perfect Strategy: Christoph Waltz Supercell: Clash of Clans: The Perfect Strategy: Christoph Waltz
Network: Comedy Central
Show: The Campaign
Primetime Airing: Dec. 25, 9:57 pm ET
VISA: The Big Gronkowski: Dan Gronkowski, Rob Gronkowski VISA: The Big Gronkowski: Dan Gronkowski, Rob Gronkowski
Network: FOX
Show: NFL Football
Airing Date: Dec. 27, 2:13 pm ET
Nike: Bring Your Game: Trailer: LeBron James, Kobe Bryant, Anthony Davis Nike: Bring Your Game: Trailer: LeBron James, Kobe Bryant, Anthony Davis
Network: ESPN
Show: NBA Basketball
Primetime Airing: Dec. 25, 8:27 pm ET
Activision: Call of Duty: Black Ops III: PlayStation 4 Bundle Trailer Activision: Call of Duty: Black Ops III: PlayStation 4 Bundle Trailer
Network: Spike
Show: Transformers: Revenge of the Fallen
Primetime Airing: Dec. 27, 10:00 pm ET
Subway: Founders Subway: Founders
Network: NBC
Show: NFL Football
Primetime Airing: Dec. 27, 9:47 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple: Someday at Christmas Apple: Someday at Christmas
Online Views: 499,799
Social Actions: 42,939
SpotShare: 2.91%
Temptations Cat Treats: Say Sorry Temptations Cat Treats: Say Sorry
Online Views: 674,755
Social Actions: 21,178
SpotShare: 1.59%
Supercell: Boom Beach: Everything Supercell: Boom Beach: Everything
Online Views: 1,914,775
Social Actions: 11,901
SpotShare: 1.40%
DURACELL: Star Wars: Battle for Christmas Morning DURACELL: Star Wars: Battle for Christmas Morning
Online Views: 2,277,549
Social Actions: 3,027
SpotShare: 0.95%
Old Navy: Alexandra Gert Old Navy: Alexandra Gert
Online Views: 1,069,270
Social Actions: 5,262
SpotShare: 0.83%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.