LeBron James for Nike, the Gronkowski Brothers for Visa: It's TV's Newest Ads
Plus, The Five Most Digitally Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the holiday weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Subway premiered last night the first spot of a new campaign based on the brand's beginnings. German actor Christoph Waltz continues to tell real-life gamer stories in a new spot for mobile game "Clash of Clans." Visa plays with mistaken identities and the Gronkowski brothers. And Nike premiered a trailer for a short film in which four kids set out on a journey to decide who their favorite player is. Among their stops: the home of LeBron James, who just signed that lifetime deal with Nike.