Last Night's Ads: Cristoph Waltz Makes (and Falls for) Jokes for Clash of Clans
Plus, The Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Planet Fitness offers a deal perfect for that New Year's resolution (you know the one), Discover Card promotes its miles program using animated posters and a cover of Cole Porter's "Don't Fence Me In," Little Caesars promises never to save on tomato sauce and Buffalo Wild Wings asks football fans why they insist on watching games at home.