Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Fiat Chrysler has two new spots for the automakers' tie-in campaign with "Star Wars," for the Jeep and Dodge brands. Finally, in Nike's new one-minute football spot, several boys steal the show, bragging about their football skills and running the field with NFL stars.
As always, you can find out more about the best commercials on TV at Ad Age's Creativity.
Miss the previous installment of Hot Spots? Click here.