The Weekend's Ads: Young Guns Steal the Show in Nike's 'I Am Football'

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Planet Fitness' new spot highlights the gym chain's positioning as a safe space from bodybuilders and fitness fanatics, while Old Navy debuts its campaign with "Portlandia" stars Fred Armisen and Carrie Brownstein. The comedy duo gets seated at the kids' table during a Christmas party thanks to their lack of style.

Fiat Chrysler has two new spots for the automakers' tie-in campaign with "Star Wars," for the Jeep and Dodge brands. Finally, in Nike's new one-minute football spot, several boys steal the show, bragging about their football skills and running the field with NFL stars.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Nike: I Am Football: Peyton Manning, Melvin Gordon, DeMarcus Ware Nike: I Am Football: Peyton Manning, Melvin Gordon, DeMarcus Ware
Network: ESPN
Show: College GameDay
Airing Date: Dec. 5, 7:16 am ET
Dodge: Star Wars: The Force Awakens: The Force Gathers Dodge: Star Wars: The Force Awakens: The Force Gathers
Network: CBS
Show: College Football
Airing Date: Dec. 5, 2:53 pm ET
Old Navy: Kids' Table: Carrie Brownstein, Fred Armisen Old Navy: Kids' Table: Carrie Brownstein, Fred Armisen
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Dec. 6, 10:26 pm ET
Jeep: The Year End Blockbuster Sales Event: Star Wars: Shooting Star Jeep: The Year End Blockbuster Sales Event: Star Wars: Shooting Star
Network: CW
Show: NewsFix
Primetime Airing: Dec. 6, 10:57 pm ET
Planet Fitness: Battle Gym Planet Fitness: Battle Gym
Network: ABC
Show: Once Upon a Time
Primetime Airing: Dec. 6, 8:51 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple: Someday at Christmas Apple: Someday at Christmas
Online Views: 2,499,332
Social Actions: 28,991
SpotShare: 1.97%
Microsoft: Microsoft Spreads the Spirit of the Season on 5th Ave Microsoft: Microsoft Spreads the Spirit of the Season on 5th Ave
Online Views: 1,555,997
Social Actions: 35,592
SpotShare: 1.91%
Universal Pictures Home Entertainment: Minions Mini-Movie: The Competition Universal Pictures Home Entertainment: Minions Mini-Movie: The Competition
Online Views: 2,106,178
Social Actions: 15,001
SpotShare: 1.27%
H&M: From the Makers of Happy & Merry H&M: From the Makers of Happy & Merry
Online Views: 1,827,148
Social Actions: 15,327
SpotShare: 1.20%
Target: Cyber Monday: No Work Target: Cyber Monday: No Work
Online Views: 2,244,074
Social Actions: 7,042
SpotShare: 1.00%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.