Campbell's Introduces 'Arturito Soup' in its New Star Wars Ad

Plus, The Five Most Digitally Engaging Spots

Published on .

Most Popular

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Amazon's new spot shows how the Prime service helps a miniature horse with no friends, while Lay's has Mr. and Mrs. Potatohead caught in the act by their children. Craig Robinson continues to promote Walmart with a pitch for its new app and Steve Carrell voices a new promotion bundle from ATT&T and DirecTV.

But Campbell's Soup wins the day with a short and sweet spot of a little boy asking for "Arturito soup, Arturito soup" at the supermarket. His mother turns to an attendant for help and the young man suddenly has an idea of what the boy is talking about. Hint: it has to do with a galaxy far, far away.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Amazon: Lonely Horse Amazon: Lonely Horse
Network: ESPN
Show: NFL Football
Primetime Airing: Dec. 7, 8:28 pm ET
Campbell's Soup: Real Real Life: Arturito Campbell's Soup: Real Real Life: Arturito
Network: NBC
Show: The Voice
Primetime Airing: Dec. 7, 8:42 pm ET
Walmart: Same Day Pick Up: Craig Robinson Walmart: Same Day Pick Up: Craig Robinson
Network: ESPN
Show: NFL Football
Primetime Airing: Dec. 7, 8:21 pm ET
Lay's: The Potatoheads: Camping Lay's: The Potatoheads: Camping
Network: BRAVO
Show: The Real Housewives of Atlanta
Primetime Airing: Dec. 7, 8:46 pm ET
DirecTV: The Edge of Your Seat DirecTV: The Edge of Your Seat
Network: ABC
Show: The Great Christmas Light Fight
Primetime Airing: Dec. 7, 8:41 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Microsoft: Microsoft Spreads the Spirit of the Season on 5th Ave Microsoft: Microsoft Spreads the Spirit of the Season on 5th Ave
Online Views: 1,793,805
Social Actions: 37,979
SpotShare: 2.07%
Apple: Someday at Christmas Apple: Someday at Christmas
Online Views: 960,972
Social Actions: 19,611
SpotShare: 1.09%
H&M: From the Makers of Happy & Merry H&M: From the Makers of Happy & Merry
Online Views: 2,078,689
Social Actions: 8,714
SpotShare: 0.96%
Ubisoft: Tom Clancy's Rainbow Six Siege: Siege the Day Ubisoft: Tom Clancy's Rainbow Six Siege: Siege the Day
Online Views: 1,259,239
Social Actions: 13,887
SpotShare: 0.94%
KFC: Gifts KFC: Gifts
Online Views: 1,879,125
Social Actions: 6,007
SpotShare: 0.79%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.