Last Night's Ads: Samsung Promotes Rihanna's New Album

Plus, The Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Victoria' Secret and Juicy Couture promote new fragrances while Oklahoma City Thunder forward Kevin Durant thinks deep thoughts about chicken in the middle of a free throw for Sonic. Apple promotes the new Apple TV with a very graphic spot that plays with the old television color bars superimposed with new series and movies available in the gadget.

Finally, Samsung promotes Rihanna's new album AntiDiary with a very cryptic spot that direct viewers to her mobile site, antidiary.com.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple: The Future of Television Apple: The Future of Television
Network: NBC
Show: The Voice
Primetime Airing: Dec. 8, 8:32 pm ET
Sonic Drive-In: Flying Chicken: Kevin Durant Sonic Drive-In: Flying Chicken: Kevin Durant
Network: ESPN
Show: SportsCenter
Airing Date: Dec. 8, 4:46 am ET
Victoria's Secret: Holiday 2015: First Time Victoria's Secret: Holiday 2015: First Time
Network: CBS
Show: The Victoria's Secret Fashion Show
Primetime Airing: Dec. 8, 10:37 pm ET
Samsung Mobile: ANTIdiaRy Room Three: The Closet: Rihanna Samsung Mobile: ANTIdiaRy Room Three: The Closet: Rihanna
Network: FOX
Show: Scream Queens
Primetime Airing: Dec. 8, 9:47 pm ET
Juicy Couture: Party in Pink: Candice Swanepoel Juicy Couture: Party in Pink: Candice Swanepoel
Network: CW
Show: iZombie
Primetime Airing: Dec. 8, 9:10 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Microsoft: Microsoft Spreads the Spirit of the Season on 5th Ave Microsoft: Microsoft Spreads the Spirit of the Season on 5th Ave
Online Views: 1,658,980
Social Actions: 35,690
SpotShare: 2.14%
Temptations Cat Treats: Say Sorry Temptations Cat Treats: Say Sorry
Online Views: 1,027,041
Social Actions: 22,830
SpotShare: 1.36%
H&M: From the Makers of Happy & Merry H&M: From the Makers of Happy & Merry
Online Views: 1,891,202
Social Actions: 8,306
SpotShare: 0.94%
Dodge: Star Wars: The Force Awakens - The Force Gathers Dodge: Star Wars: The Force Awakens - The Force Gathers
Online Views: 210,133
Social Actions: 18,118
SpotShare: 0.89%
Apple: Someday at Christmas Apple: Someday at Christmas
Online Views: 299,415
Social Actions: 16,810
SpotShare: 0.88%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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