Lego Tells Girls to #KeepBuilding. Watch the Newest Ads on TV
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Walmart plugs its last minute shopping deals with Anthony Anderson and Melissa Joan Hart (natch) in the holiday hub, while things heat up with Doritos as a man finds the hero within himself. And Lego has a new spot following a young girl, encouraging her to keep building, to dream big and to get inspired.