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Watch the Newest Ads on TV From Duracell, Microsoft, Samsung and More

Plus, Depend Wants You to 'Drop Your Pants for Underwareness'

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Microsoft pits its personal assistant app Cortana against Apple's Siri in a spot that Creativity previewed and made an Editor's Pick yesterday, while a racy ad starring Sports Illustrated swimsuit model Hannah Ferguson and Paris Hilton has been hitting the airwaves, with, according to iSpot.tv data, appearances on 21 networks so far, including ESPNU, BBC America, History Channel and FXX. (Max Willens has the backstory on the campaign.) And Depend shows a bunch of people of all ages walking around in their underwear -- and they're encouraging you to "drop your pants for underwareness" too.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Microsoft Windows Phone: Siri vs. Cortana: Happy Anniversary Microsoft Windows Phone: Siri vs. Cortana: Happy Anniversary
Network: CBS
Show: Under the Dome
Primetime Airing: Jul. 28, 10:20 pm EST
Carl's Jr.: I Love Texas Carl's Jr.: I Love Texas
Network: FXX
Show: Something Borrowed
Primetime Airing: Jul. 28, 9:38 pm EST
DURACELL: Powers the Seattle Seahawks NFL on the Line DURACELL: Powers the Seattle Seahawks NFL on the Line
Network: Oprah Winfrey Network
Show: The Haves and the Have Nots
Primetime Airing: Jul. 28, 10:47 pm EST
Samsung Mobile: HDR Preview Samsung Mobile: HDR Preview
Network: ABC
Show: The Bachelorette
Primetime Airing: Jul. 28, 9:01 pm EST
Depend: Drop Your Pants for Underwareness Depend: Drop Your Pants for Underwareness
Network: CBS
Show: 2 Broke Girls
Primetime Airing: Jul. 28, 8:08 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Samsung Mobile: Screen Envy Samsung Mobile: Screen Envy
Online Views: 2,430,393
Social Actions: 14,362
SpotShare: 2.36%
Ford: Hashtags Ford: Hashtags
Online Views: 213
Social Actions: 31,426
SpotShare: 2.33%
Mr. Sketch Markers: Make Coloring Even More Fun Mr. Sketch Markers: Make Coloring Even More Fun
Online Views: 89,640
Social Actions: 23,860
SpotShare: 1.88%
Apple: Stickers Apple: Stickers
Online Views: 288,882
Social Actions: 18,661
SpotShare: 1.57%
Bud Light: Block Party Slip 'n' Slide Bud Light: Block Party Slip 'n' Slide
Online Views: 2,583,069
Social Actions: 369
SpotShare: 1.41%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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