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Watch the Newest Ads on TV From Duracell, Microsoft, Samsung and More
Plus, Depend Wants You to 'Drop Your Pants for Underwareness'
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Microsoft pits its personal assistant app Cortana against Apple's Siri in a spot that Creativity previewed and made an Editor's Pick yesterday, while a racy ad starring Sports Illustrated swimsuit model Hannah Ferguson and Paris Hilton has been hitting the airwaves, with, according to iSpot.tv data, appearances on 21 networks so far, including ESPNU, BBC America, History Channel and FXX. (Max Willens has the backstory on the campaign.) And Depend shows a bunch of people of all ages walking around in their underwear -- and they're encouraging you to "drop your pants for underwareness" too.