Ads for Ads: Marketers Air TV Commercials for Their Big Game Spots
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Nissan showcases the 2016 Rogue with a little astronaut wannabe while Diet Coke aired the first spot in its new strategy (see Ad Age's coverage of here.
Last night also saw a few new Super Bowl teasers: Lil' Wayne complimenting George Washington on his new teeth for Apartments.com; Scott Baio struggling with a Rubik Cube for Avocados From Mexico; and in Amazon's spot, Alex Baldwin tells his Super Bowl snacks-making chef that there will be no soft balls this year. Out with the brie, in with the pecorino.