Beats and Super Bowl MVP Ask: Who's the Underdog Now?
Plus, The Five Most Digitally Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, T-Mobile promotes unlimited-data family plans, Kohl's offers great deals for Valentine's Day if you wake up early on Saturday and Payless aired a new spot promoting a Champions sale. Disney Parks & Resorts also aired a new ad last night about all the perks of staying at one of its hotels inside Walt Disney World -- you might run into Cinderella, for instance.
Finally, Beats' new ad brings Denver Broncos linebacker Von Miller, the Super Bowl MVP, to ask: Who are you calling underdogs?