Last Night's Ads: Sears Aims to Prove Its Mattress Salespeople Don't Lie
Plus, The Five Most Digitally Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Oklahoma City Thunder player Kevin Durant talks about what drove him to basketball for BBVA Compass; Nissan advertises a national President's Day sale; Unisoft promotes a new game set in the Stone Age; and Michelob continues targeting the brand as the beer for sports fanatics.
Finally, Sears puts up painstaking efforts to prove its its mattress salespeople don't lie.