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Ronda Rousey Plays Bodyguard for Amy Schumer, Seth Rogen in New Bud Light Spot
Plus, The Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Android's ad wants to show the beauty of diversity by having young South Korean pianist Ji play Beethoven's "Moonlight Sonata" in two pianos, with one of them tuned to play only the C note; while Adidas taps model Karlie Kloss in the brand's new female-centric campaign. Lincoln Motor uses colors to show the power of its cars' audio systems, and Squarespace's latest spot showcases R&B artist Leon Bridges' path to fame.
Finally, the Bud Light Party hires a security person for Amy Schumer and Seth Rogen: MMA fighter Ronda Rousey.