Last Night's Ads: Siri Knows Everything in AT&T's Latest Spot
Plus, the Five Most Digitally Engaging Spots On TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Target introduced a fashion line called Who What Wear, while Royal Caribbean cruise lines offered 30% off on summer bookings for a limited time. Geico brought back its spot for home insurance with its own version of the "Hey Diddle Diddle" nursery rhyme, and McDonald's advertised a line of "Transformers" toys in its Happy Meals.
Finally, AT&T taps Siri for its "free iPhone" promotion.