Last Night's Ads: And the Super Bowl Teasers Keep on Coming

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, another batch of Super Bowl-related ads. Last night the NFL debuted the extended version of its "Super Bowl Babies" spot and Adobe also aired its ad featuring a CMO who nervously bets on the big game. Bud Light and Squarespace also aired teasers for their comedy-heavy Super Bowl efforts. See Ad Age's full Super Bowl coverage here.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
National Football League (NFL): Super Bowl Babies Choir: Seal National Football League (NFL): Super Bowl Babies Choir: Seal
Network: NFL Network
Show: Super Bowl Tonight
Primetime Airing: Feb. 2, 8:27 pm ET
Bud Light: A Message From The Bud Light Party: Michael Pena Bud Light: A Message From The Bud Light Party: Michael Pena
Network: Telemundo
Show: La Querida del Centauro
Primetime Airing: Feb. 2, 10:49 pm ET
Squarespace: Super Bowl Teaser: Real Talk With Key and Peele Squarespace: Super Bowl Teaser: Real Talk With Key and Peele
Network: CBS
Show: The Late Show With Stephen Colbert
Airing Date: Feb. 2, 12:27 am ET
Adobe: The Gambler Adobe: The Gambler
Network: NBC
Show: The Tonight Show Starring Jimmy Fallon
Airing Date: Feb. 2, 11:54 pm ET
Land Rover: Own the Adventure Sales Event: Detour Land Rover: Own the Adventure Sales Event: Detour
Network: ESPN2
Show: College Basketball
Primetime Airing: Feb. 2, 9:54 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Axe: Extended: Find Your Magic Axe: Extended: Find Your Magic
Online Views: 3,109,272
Social Actions: 15,611
SpotShare: 1.71%
T-Mobile: Half-Off Smartphone Event: Hurry T-Mobile: Half-Off Smartphone Event: Hurry
Online Views: 75
Social Actions: 8,892
SpotShare: 0.40%
Subaru: Dog Tested: Puppy Subaru: Dog Tested: Puppy
Online Views: 156,203
Social Actions: 6,980
SpotShare: 0.36%
Heineken: Moderate Drinkers Wanted Heineken: Moderate Drinkers Wanted
Online Views: 376,965
Social Actions: 3,999
SpotShare: 0.30%
KFC: Map KFC: Map
Online Views: 709,524
Social Actions: 197
SpotShare: 0.24%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.

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