Jeep's 'Batman v Superman' Tie-In Ad Features Ben Affleck as a Renegade-Driving Bruce Wayne
Plus, The Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Victoria's Secret introduces a "Body By Victoria" collection; Adidas continues the "Here to Create" campaign, this time with Austin yoga teacher Adrienne Mishler; and BMW revs up its motorcycle line. Speaking of motorcycles, Amazon continues the Echo campaign with Alec Baldwin and Jason Schwartzman, in which the latter takes a bike ride with the former after a ping-pong match.
Finally, Jeep aired a new tie-in promotion with the upcoming "Batman v Superman: Dawn of Justice" film, featuring Ben Affleck and a special Dawn of Justice edition of the Jeep Renegade.