Tide's Young Pitchman Finds the Perfect Spot to Hide Meatballs
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Acura introduces its latest TLX model; GE promotes a new refrigerator with a Keurig brewing system attachment; and Firestone celebrates 90 years of its auto-care service.
YMCA endorses a new presidential hopeful: one-year-old Zoe. Lastly, Tide's spot presents a little gentleman who found the perfect hiding place for meatballs: his pockets.