Tina Fey Preps for a Summer Bod in American Express Spot

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

The weekend's best releases took advantage of Oscar night. Linkedin debuted its first-ever TV spot during the ABC broadcast. IBM featured Carrie Fisher as a group therapist for robots in a new ad for the company's artificial intelligence system Watson. Samsung tapped actors Wesley Snipes and William H. Macy, rapper Lil Wayne and NBA player James Harden for a new spot in its campaign promoting the Galaxy S7 smartphone.

Android also rolled out a winning spot with "Rock, Paper, Scissors," an animated effort that pushes the playground game into a message of friendship. Finally, Tina Fey is all about her workout gear in an American Express Everyday Credit Card spot.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Android: Rock, Paper, Scissors Android: Rock, Paper, Scissors
Network: ABC
Show: The Oscars
Primetime Airing: Feb. 28, 10:18 pm ET
Samsung Mobile: Why?: Lil Wayne, James Harden, William H. Macy, Wesley Snipes Samsung Mobile: Why?: Lil Wayne, James Harden, William H. Macy, Wesley Snipes
Network: ABC
Show: The Oscars
Primetime Airing: Feb. 28, 8:54 pm ET
IBM: Coping With Humans: A Support Group for Bots: Carrie Fisher IBM: Coping With Humans: A Support Group for Bots: Carrie Fisher
Network: ABC
Show: The Oscars
Primetime Airing: Feb. 28, 10:03 pm ET
American Express: Tina Fey's Guide to Workout Gear American Express: Tina Fey's Guide to Workout Gear
Network: ABC
Show: The Oscars
Primetime Airing: Feb. 28, 10:01 pm ET
LinkedIn: You're Closer Than You Think LinkedIn: You're Closer Than You Think
Network: ABC
Show: The Oscars
Airing Date: Feb. 28, 8:41 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
AT&T: Siri AT&T: Siri
Online Views: 3,874
Social Actions: 73,382
SpotShare: 3.06%
Netflix: House of Cards: Season Four Netflix: House of Cards: Season Four
Online Views: 868,136
Social Actions: 31,193
SpotShare: 1.57%
Mountain Dew: Puppymonkeybaby Mountain Dew: Puppymonkeybaby
Online Views: 2,685,656
Social Actions: 15,848
SpotShare: 1.50%
H&M: Modern Essentials Selected by David Beckham: Spring 2016 H&M: Modern Essentials Selected by David Beckham: Spring 2016
Online Views: 2,408,954
Social Actions: 10,531
SpotShare: 1.18%
Subaru: Dog Tested: Puppy Subaru: Dog Tested: Puppy
Online Views: 1,324,852
Social Actions: 8,623
SpotShare: 0.77%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.