Last Night's Ads: M&M's Celebrates 75 Years of Commercials

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Truth's PSA warns viewers that secondhand smoking also affects pets; while Oklahoma City Thunder basketball star Kevin Durant informs naysayers about his latest challenge: finishing the Ultimate Chicken Club sandwich. JustFab.com's spot unfolds like a soap opera episode, where the hero competes with a shoe sale with free shipping for the heroine's attention.

Heineken taps Benicio Del Toro for the brand's new campaign. Finally, M&M's rolls out a spot to celebrate the candy's 75 years featuring an updated version of Sammy Davis Jr.'s "The Candy Man," revised by producer Zedd and singer Aloe Blacc.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Heineken: Famous: Benicio del Toro Heineken: Famous: Benicio del Toro
Network: Esquire
Show: Parks and Recreation
Primetime Airing: Feb. 29, 8:28 pm ET
Sonic Drive-In: I Can: Kevin Durant Sonic Drive-In: I Can: Kevin Durant
Network: Comedy Central
Show: South Park
Primetime Airing: Feb. 29, 10:52 pm ET
M&M's: Candyman: Zedd, Aloe Blacc M&M's: Candyman: Zedd, Aloe Blacc
Network: NBC
Show: The Voice
Primetime Airing: Feb. 29, 9:07 pm ET
JustFab.com: Shoes en Fuego JustFab.com: Shoes en Fuego
Network: Ovation
Show: Boston Legal
Airing Date: Feb. 29, 9:12 am ET
Truth: Finish It Truth: Finish It
Network: FXX
Show: The Simpsons
Primetime Airing: Feb. 29, 10:37 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
AT&T: Siri AT&T: Siri
Online Views: 4,002
Social Actions: 61,500
SpotShare: 2.62%
Mountain Dew: Puppymonkeybaby Mountain Dew: Puppymonkeybaby
Online Views: 2,644,069
Social Actions: 15,444
SpotShare: 1.47%
Netflix: House of Cards: Season Four Netflix: House of Cards: Season Four
Online Views: 775,284
Social Actions: 28,265
SpotShare: 1.44%
Android: Rock, Paper, Scissors Android: Rock, Paper, Scissors
Online Views: 567,475
Social Actions: 26,854
SpotShare: 1.32%
H&M: Modern Essentials Selected by David Beckham: Spring 2016 H&M: Modern Essentials Selected by David Beckham: Spring 2016
Online Views: 2,328,986
Social Actions: 10,001
SpotShare: 1.14%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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