Last Night's Ads: M&M's Celebrates 75 Years of Commercials
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Truth's PSA warns viewers that secondhand smoking also affects pets; while Oklahoma City Thunder basketball star Kevin Durant informs naysayers about his latest challenge: finishing the Ultimate Chicken Club sandwich. JustFab.com's spot unfolds like a soap opera episode, where the hero competes with a shoe sale with free shipping for the heroine's attention.
Heineken taps Benicio Del Toro for the brand's new campaign. Finally, M&M's rolls out a spot to celebrate the candy's 75 years featuring an updated version of Sammy Davis Jr.'s "The Candy Man," revised by producer Zedd and singer Aloe Blacc.