What Football Game? NBA's New Spot Cheers on the Chinese New Year
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Kevin Hart and his son discuss who's been borrowing whose clothes; Subway makes fun of winter weather media coverage with a "Sub-mageddon" report; and LetGo demonstrates that attachment to old stuff can be a problem even for astronauts.
Finally, remember basketball? To make you sure you do, the NBA gathers players James Harden, Jeremy Lin and Steve Curry to celebrate Chinese New Year, which kicks off on Monday.