Tide Is There for the Tough and Dirty; It's Last Night's Ads
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Febreze continues its "Nose Blind" campaign with a spot that compares a kitchen to a dumpster. The Cartoon Network promotes a mobile game, "OK K.O.! Lakewood Plaza." Squarespace serves up another teaser for its Superbowl ad, featuring comedy duo Key & Peele. And Tide explains how it became the No. 1 detergent in the country. (It involves family values and respect for American traditions, football included.)