Last Night's Ads: Alec Baldwin Suffers Post-Game Hangover for Amazon
Plus, The Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Hershey's debuted the new spot on its newly brand integrated campaign and Skippy shows that "I could eat a horse" hunger can be satiated with non-equine options.
Last night also saw some post-Super Bowl action. Bai aired nationally the local the spot it ran regionally during the Super Bowl, and both Taco Bell and Amazon had post-game spots. In Amazon's ad, Alec Baldwin and Jason Schwartzman are having some day-after issues that include making bail and ordering new cashmere socks.