Last Night's Ads: Alec Baldwin Suffers Post-Game Hangover for Amazon

Plus, The Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Hershey's debuted the new spot on its newly brand integrated campaign and Skippy shows that "I could eat a horse" hunger can be satiated with non-equine options.

Last night also saw some post-Super Bowl action. Bai aired nationally the local the spot it ran regionally during the Super Bowl, and both Taco Bell and Amazon had post-game spots. In Amazon's ad, Alec Baldwin and Jason Schwartzman are having some day-after issues that include making bail and ordering new cashmere socks.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Amazon Echo: Day After: Alec Baldwin, Jason Schwartzman Amazon Echo: Day After: Alec Baldwin, Jason Schwartzman
Network: NBC
Show: The Biggest Loser
Primetime Airing: Feb. 8, 10:19 pm ET
Taco Bell: It's Gonna Be Big Taco Bell: It's Gonna Be Big
Show: Bob's Burgers
Primetime Airing: Feb. 8, 8:57 pm ET
Bai: Horse Whisperer Bai: Horse Whisperer
Network: Travel
Show: Bizarre Foods With Andrew Zimmern
Airing Date: Feb. 8, 7:50 am ET
Hormel Foods: SKIPPY P.B. Bites: Horse Hormel Foods: SKIPPY P.B. Bites: Horse
Network: E!
Show: Keeping Up With the Kardashians
Primetime Airing: Feb. 8, 10:53 pm ET
Hershey's: My Dad Hershey's: My Dad
Network: VH1
Show: Hit the Floor
Primetime Airing: Feb. 8, 10:13 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Esurance: Pass It On Sweepstakes Esurance: Pass It On Sweepstakes
Online Views: 39,150
Social Actions: 1,903,297
SpotShare: 14.60%
Mountain Dew: Puppymonkeybaby Mountain Dew: Puppymonkeybaby
Online Views: 13,682,737
Social Actions: 442,746
SpotShare: 5.25%
Hyundai: First Date Hyundai: First Date
Online Views: 14,356,783
Social Actions: 358,454
SpotShare: 4.71%
Heinz Ketchup: Wiener Stampede Heinz Ketchup: Wiener Stampede
Online Views: 6,138,623
Social Actions: 321,192
SpotShare: 3.30%
Doritos: Ultrasound Doritos: Ultrasound
Online Views: 5,040,427
Social Actions: 278,720
SpotShare: 2.82%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.