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Watch the Newest Ads on TV From Fitbit, Macy's, PlayStation and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Macy's serves up a subtle, quietly touching ad that celebrates the power of the perfect gift (Adrianne Pasquarelli has the backstory: "A Simple Present Lights Up a Girl and Boy's Christmas in Macy's Emotional Holiday Tale"). PlayStation hypes the release of "Star Wars Battlefront II," out Nov. 17. And in a Fitbit spot, a woman talks about getting diagnosed with type 2 diabetes and then using her Fitbit as a motivational device to get back in shape; her story (spoiler) has a happy ending.

Today's TV Ad Highlights

Data provided by iSpot.tv
Lighthouse
Premiered on: George Lopez, Nick@Nite
Macy's data for the last 30 days
Impressions: 1,761,650,875 (11% of industry)
Est. TV Spend: $18,547,128 (9% of industry)
Attention Score: 92.29
Attention Index: 120 (20% fewer interruptions than avg.)
Star Wars Battlefront II: Rivalry
Premiered on: NFL Football, ESPN
PlayStation data for the last 30 days
Impressions: 1,712,559,802 (30% of industry)
Est. TV Spend: $48,096,817 (39% of industry)
Attention Score: 90.77
Attention Index: 106 (6% fewer interruptions than avg.)
Fitbit Stories: Rachel Overcomes Her Diagnosis
Premiered on: Keeping Up With the Kardashians, E!
Fitbit data for the last 30 days
Impressions: 337,652,768 (19% of industry)
Est. TV Spend: $7,135,310 (21% of industry)
Attention Score: 91.55
Attention Index: 122 (22% fewer interruptions than avg.)
Fight for Good: Battle
Premiered on: Today, NBC
The Salvation Army data for the last 30 days
Impressions: 10,302,045 (2% of industry)
Est. TV Spend: $185,924 (4% of industry)
Attention Score: 85.62
Attention Index: 60 (40% more interruptions than avg.)
Your Favorite New Books, Monthly
Premiered on: CMT Music, CMTV
Book of the Month data for the last 30 days
Impressions: 1,483,206 (<1% of industry)
Est. TV Spend: $14,308 (<1% of industry)
Attention Score: 97.68
Attention Index: 168 (68% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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