Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, American Express calls on a handful of NBA stars, and their emotional voiceovers, in its latest ad before All-Star weekend. Foot Locker takes a different route, with Cavaliers guard Kyrie Irving hamming it up for the retailer. And the PGA promotes its website with a miniature golf buddy comedy.