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The Newest and Most Engaging Spots on TV
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Ford pitches the F-150, the truck for "every lifestyle." (The spot also leans on scarcity. "You guessed it," Dennis Leary intones, "they're running out fast.") And another sales season picks up, with offers blasted out from Nissan, Men's Wearhouse and Big Lots.