×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Watch the Newest Ads on TV From Geico, Cadillac, Crate & Barrel and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: An Oscar-winning actress is the new face of Crate & Barrel (Adrianne Pasquarelli previewed the commercial earlier this month: "Reese Witherspoon Is a Hostess With the Mostess in Crate & Barrel's Holiday Campaign"). Dollar Shave Club rather imaginatively promotes one of its newer products (Alexandra Jardine previewed the ad yesterday: "A Surreal Fantasy of Smoothness Promotes Dollar Shave Club's Shave Butter"). And a sloth is kind of charmingly awful at a game of charades in the latest Geico ad.

Today's TV Ad Highlights

Data provided by iSpot.tv
Buttery Dunes
Premiered on: What on Earth?, Science Channel
Dollar Shave Club data for the last 30 days
Impressions: 146,378,952 (11% of industry)
Est. TV Spend: $3,104,602 (10% of industry)
Attention Score: 93.46
Attention Index: 127 (27% fewer interruptions than avg.)
Game Night With a Sloth
Premiered on: Early Today, NBC
GEICO data for the last 30 days
Impressions: 5,430,627,489 (29% of industry)
Est. TV Spend: $130,886,403 (35% of industry)
Attention Score: 91.43
Attention Index: 118 (18% fewer interruptions than avg.)
Perfect Party
Premiered on: Catch a Christmas Star, Hallmark
Crate and Barrel data for the last 30 days
Impressions: 9,227,514 (<1% of industry)
Est. TV Spend: $81,998 (<1% of industry)
Attention Score: 97.37
Attention Index: 175 (75% fewer interruptions than avg.)
Remember
Premiered on: CSI: Crime Scene Investigation, USA Network
Cracker Barrel Old Country Store and Restaurant data for the last 30 days
Impressions: 25,049,527 (<1% of industry)
Est. TV Spend: $78,221 (<1% of industry)
Attention Score: 94.04
Attention Index: 155 (55% fewer interruptions than avg.)
Beauty
Premiered on: Lucifer, FOX
Cadillac data for the last 30 days
Impressions: 384,838,073 (1% of industry)
Est. TV Spend: $8,220,813 (1% of industry)
Attention Score: 72.23
Attention Index: 50 (50% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Most Popular