Shaq Flaunts His 'Nice Skin' For Gold Bond

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Gold Bond promotes its men's lotion with a big man: former NBA star and frequent endorser Shaquille O'Neal. Progressive Insurance runs its latest spot exploiting the press-dodging notoriety of Marshawn Lynch just ahead of the Super Bowl.

Over in the Most Engaging column, BuzzFeed and Friskies' dry ode to the Super Bowl is topping everything else on TV. It will air in Kitty Hawk, N.C., Los Gatos, Calif. and Pawnee, Neb., during the game on Feb. 1, according to BuzzFeed.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Progressive: Exclusive Marshawn Lynch Interview With Kenny Mayne Progressive: Exclusive Marshawn Lynch Interview With Kenny Mayne
Network: ESPN2
Show: College Basketball
Primetime Airing: Jan. 27, 8:03 pm ET
Papa Murphy's Pizza: The Game Plan Papa Murphy's Pizza: The Game Plan
Network: CW
Show: The Flash
Primetime Airing: Jan. 27, 8:46 pm ET
Carl's Jr.: House Party Carl's Jr.: House Party
Network: Comedy Central
Show: Tosh.0
Primetime Airing: Jan. 27, 9:37 pm ET
Warner Brothers Games: Launch Trailer Warner Brothers Games: Launch Trailer
Network: CW
Show: The Flash
Primetime Airing: Jan. 27, 8:45 pm ET
Gold Bond: Nice' Feat. Shaquille O Gold Bond: Nice' Feat. Shaquille O
Network: A&E
Show: Wild Transport
Primetime Airing: Jan. 27, 10:47 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Friskies: Dear Kitten: Regarding the Big Game Friskies: Dear Kitten: Regarding the Big Game
Online Views: 2,903,433
Social Actions: 85,722
SpotShare: 4.26%
Carl's Jr.: Au Naturel Carl's Jr.: Au Naturel
Online Views: 5,486,651
Social Actions: 52,336
SpotShare: 3.89%
T-Mobile: Kim's Data Stash T-Mobile: Kim's Data Stash
Online Views: 4,089,625
Social Actions: 35,115
SpotShare: 2.76%
BMW: Newfangled Idea BMW: Newfangled Idea
Online Views: 3,450,255
Social Actions: 18,356
SpotShare: 1.90%
GEICO: Push It: It's What You Do GEICO: Push It: It's What You Do
Online Views: 2,504,882
Social Actions: 21,260
SpotShare: 1.70%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.