Among the new releases, Gold Bond promotes its men's lotion with a big man: former NBA star and frequent endorser Shaquille O'Neal. Progressive Insurance runs its latest spot exploiting the press-dodging notoriety of Marshawn Lynch just ahead of the Super Bowl.
Over in the Most Engaging column, BuzzFeed and Friskies' dry ode to the Super Bowl is topping everything else on TV. It will air in Kitty Hawk, N.C., Los Gatos, Calif. and Pawnee, Neb., during the game on Feb. 1, according to BuzzFeed.
As always, you can find out more about the best commercials on TV at Ad Age's Creativity.
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