Watch the Newest Ads on TV From Target, Google, Adidas and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Target serves up what's essentially a full-blown music video featuring Zedd and Maren Morris that clocks in at three-and-a-quarter minutes and debuted during the Grammy Awards telecast Sunday night. Google presents a gallery of photos and clips of "real people" who were captured using Google Pixel 2 phones. And Old Spice baffles with an ad that's entirely in French, with no subtitles (as Ad Age's Alexandra Jardine notes in today's Ad Age Wake-Up Call, "People were really confused, and that was intentional").
Attention Index: 104 (4% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.