Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Watch the Newest Ads on TV From GoPro, Target, Grubhub and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: A shade dubbed "millennial pink" factors into tree decorating (spoiler: Mattel's Barbie is involved) in Target's latest holiday ad. An epic windstorm is, in the end, no match for a food delivery guy who struggles to bring a Grubhub order to a parking lot attendant. And pro snowboarders including John Jackson, Iikka Backstrom and Tom Wallisch use their GoPro Hero6 cameras to shoot exhilarating his-res footage from the Baldface slopes of British Columbia.

Today's TV Ad Highlights

Data provided by iSpot.tv
Perfect Gift: The Wrong Size
Premiered on: Xscape Still Kickin' It, BRAVO
Macy's data for the last 30 days
Impressions: 2,579,947,768 (12% of industry)
Est. TV Spend: $31,679,735 (11% of industry)
Attention Score: 91.85
Attention Index: 127 (27% fewer interruptions than avg.)
Premiered on: Watch Your Back, Lifetime Movies
Grubhub data for the last 30 days
Impressions: 132,680,438 (23% of industry)
Est. TV Spend: $1,723,359 (42% of industry)
Attention Score: 90.01
Attention Index: 69 (31% more interruptions than avg.)
Baldface Beardface
Premiered on: FIS Alpine Skiing, NBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Deck the Halls in Millennial Pink
Premiered on: George Lopez, Nick@Nite
Target data for the last 30 days
Impressions: 4,545,716,372 (20% of industry)
Est. TV Spend: $65,832,141 (22% of industry)
Attention Score: 87.32
Attention Index: 88 (12% more interruptions than avg.)
Cyber Monday: Rock This Christmas
Premiered on: College Football, ABC
Walmart data for the last 30 days
Impressions: 4,602,888,641 (21% of industry)
Est. TV Spend: $84,460,110 (29% of industry)
Attention Score: 89.46
Attention Index: 105 (5% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Most Popular