H&M Wants All Men to Dress Like Beckham. It's Last Night's Ads
Plus, The Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, fashion retailer White House Black Market highlights the versatility of its pieces, AT&T presents solutions for small business, Apple promotes the Live Photos feature of the iPhone 6S and Purina's new spot congratulates CJ, this year's winner at the annual Westminster Kennel Club Dog Show.
Finally, can you imagine a world where all men dressed like David Beckham? H&M did.