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H&M Wants All Men to Dress Like Beckham. It's Last Night's Ads

Plus, The Five Most Digitally Engaging Spots on TV Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, fashion retailer White House Black Market highlights the versatility of its pieces, AT&T presents solutions for small business, Apple promotes the Live Photos feature of the iPhone 6S and Purina's new spot congratulates CJ, this year's winner at the annual Westminster Kennel Club Dog Show.

Finally, can you imagine a world where all men dressed like David Beckham? H&M did.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple iPhone: Live Photos Apple iPhone: Live Photos
Network: FOX
Show: American Idol
Primetime Airing: Feb. 17, 8:18 pm ET
H&M: Modern Essentials Selected by David Beckham: Spring 2016 H&M: Modern Essentials Selected by David Beckham: Spring 2016
Show: Bob's Burgers
Primetime Airing: Feb. 17, 8:41 pm ET
AT&T: Small-Business Expert AT&T: Small-Business Expert
Network: CBS
Show: Code Black
Primetime Airing: Feb. 17, 10:32 pm ET
White House Black Market: It Takes Style: The Spring Collection White House Black Market: It Takes Style: The Spring Collection
Network: E!
Show: Keeping Up With the Kardashians
Airing Date: Feb. 17, 4:12 pm ET
Purina Pro Plan: CJ: 10 Years Purina Pro Plan: CJ: 10 Years
Network: Fox News
Show: The Kelly File
Primetime Airing: Feb. 17, 9:11 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
AT&T: BOGO: Hang Out AT&T: BOGO: Hang Out
Online Views: 175
Social Actions: 94,431
SpotShare: 3.34%
Mountain Dew: Puppymonkeybaby Mountain Dew: Puppymonkeybaby
Online Views: 2,956,756
Social Actions: 46,960
SpotShare: 2.30%
Truth: CATmageddon Truth: CATmageddon
Online Views: 2,161,744
Social Actions: 27,959
SpotShare: 1.46%
YouTube: A Trip to Unicorn Island YouTube: A Trip to Unicorn Island
Online Views: 1,337,982
Social Actions: 30,618
SpotShare: 1.37%
AT&T: Instant Crowd AT&T: Instant Crowd
Online Views: 2,146
Social Actions: 38,295
SpotShare: 1.35%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.

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