Watch the Newest Ads on TV From Honda, Tide, the NFL and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: A frantic, time-crunched family takes advantage of the fact that Tide Pods are designed to work well even in a washing machine's quick cycle. NFL stars including Doug Baldwin and Chris Long offer their thanks to members of the military as part of the "Salute to Service" initiative. And Jack (Sean Hayes) from "Will & Grace" tools around in his Honda Accord as he heads to an acting audition—for a role he may not be quite right for.
Attention Index: 121 (21% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.