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Watch the Newest Ads on TV From Honda, Tide, the NFL and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A frantic, time-crunched family takes advantage of the fact that Tide Pods are designed to work well even in a washing machine's quick cycle. NFL stars including Doug Baldwin and Chris Long offer their thanks to members of the military as part of the "Salute to Service" initiative. And Jack (Sean Hayes) from "Will & Grace" tools around in his Honda Accord as he heads to an acting audition—for a role he may not be quite right for.

Today's TV Ad Highlights

Data provided by iSpot.tv
Jack's Audition
Premiered on: Will & Grace, NBC
Honda data for the last 30 days
Impressions: 1,134,015,430 (4% of industry)
Est. TV Spend: $20,465,254 (4% of industry)
Attention Score: 84.92
Attention Index: 92 (8% more interruptions than avg.)
2017 Salute to Service
Premiered on: NFL Football, NFL Network
NFL data for the last 30 days
Impressions: 983,869,903 (42% of industry)
Est. TV Spend: $10,249,098 (21% of industry)
Attention Score: 80.96
Attention Index: 60 (40% more interruptions than avg.)
Quick Cycle Your Laundry
Premiered on: The Late Late Show With James Corden, CBS
Tide data for the last 30 days
Impressions: 1,476,702,922 (41% of industry)
Est. TV Spend: $19,758,955 (38% of industry)
Attention Score: 88.13
Attention Index: 98 (2% more interruptions than avg.)
We Are
Premiered on: Squawk Box, CNBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Treat Yourself
Premiered on: MTV2 Music Mix, MTV2
Guitar Center data for the last 30 days
Impressions: 134,401,898 (26% of industry)
Est. TV Spend: $1,197,048 (26% of industry)
Attention Score: 93.82
Attention Index: 121 (21% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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