Watch the Newest Ads on TV From Intel, Apple and More
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, DirectTV unveils its latest ad featuring Rob Lowe -- this time opposite Skinny Rob Lowe -- while Jimmy Fallon and Justin Timberlake show off the iPhone 6's gaming capability, and their smack talk. And, in a plug for Intel's technology, an impressed Jim Parsons mistakenly thinks a flight attendant is directing a plane to Mars. (Beth Snyder Bulik has the scoop on the 'Big Bang' star's endorsement.)