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'Shh, Do You Hear That? It's Your Money': H&R Block Rings in Tax Season
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Dr Pepper used Monday night's College Football championship to trout out its heart-string tugger, the Mop Dog. H&R Block is banging away at tax season messaging with its bow-tied tax professional. And Jaguar is rolling with a heartthrob -- tapping Nicholas Hoult as its British debonair ambassador.