'Shh, Do You Hear That? It's Your Money': H&R Block Rings in Tax Season

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Dr Pepper used Monday night's College Football championship to trout out its heart-string tugger, the Mop Dog. H&R Block is banging away at tax season messaging with its bow-tied tax professional. And Jaguar is rolling with a heartthrob -- tapping Nicholas Hoult as its British debonair ambassador.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Dr Pepper: Mop Dog Dr Pepper: Mop Dog
Network: ESPN
Show: 2015 National Championship
Primetime Airing: Jan. 12, 9:43 pm ET
Honey Maid: This is Wholesome Honey Maid: This is Wholesome
Network: BRAVO
Show: Vanderpump Rules
Primetime Airing: Jan. 12, 9:56 pm ET
Jaguar: Climatic Testing Zone Jaguar: Climatic Testing Zone
Network: History Channel
Show: Pawn Stars
Primetime Airing: Jan. 12, 9:44 pm ET
H&R Block: Money Talks H&R Block: Money Talks
Network: AMC
Show: Breaking Bad
Primetime Airing: Jan. 12, 10:06 pm ET
EGGO Waffles: Sharing a Photo EGGO Waffles: Sharing a Photo
Network: truTV
Show: Hardcore Pawn
Primetime Airing: Jan. 12, 9:09 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Netflix: House of Cards: Season Three Netflix: House of Cards: Season Three
Online Views: 2,234,732
Social Actions: 88,423
SpotShare: 7.72%
Supercell: Hog Rider 2.0 Supercell: Hog Rider 2.0
Online Views: 4,056,193
Social Actions: 17,016
SpotShare: 3.23%
McDonald's: Archenemies McDonald's: Archenemies
Online Views: 2,357,308
Social Actions: 16,699
SpotShare: 2.40%
Supercell: Flight of the Barbarian Supercell: Flight of the Barbarian
Online Views: 2,307,523
Social Actions: 12,060
SpotShare: 2.02%
Supercell: Larry Supercell: Larry
Online Views: 1,959,652
Social Actions: 9,455
SpotShare: 1.65%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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