Last Night's Ads: Feeling 'Confulish'? Have a Snickers
Plus, The Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the releases, Fiat aired its new ad tie-in with "Zoolander 2" during the Golden Globes (see Ad Age's coverage here), Toyota puts actor James Marsden (of the X-Men franchise) in a lumberjack competition, and Audi has a little boy mistake the new Q7 model for an alien spaceship. Meanwhile, the Geico Gecko makes sure always to leave his car with the valet, and Snickers demonstrates its concept of "Confulish" -- a mix of confusion and foolishness caused by hunger -- with an art model whose empty stomach makes him pose nude for a group of chemistry students.