Last Night's Ads: Christopher Walken Talks About Car-Shaped Cookies for Kia

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the releases, Audi makes a good case for the safety features of the new Q7; Plated admits that these days no meal is complete without a snapshot shared on Instagram; Squarespace promotes its services with some creative professionals that use the software for their own websites; and Celebrity Cruises plays a game of Marco Polo.

Finally, Kia has actor Christopher Walken once more narrating a spot for the 2016 Optima. In this case, he compares a car assembly line to cookies out of a professional oven, saying that while other cars come from a cookie cutter, the Optima "is a different kind of treat." We wonder if Kia makes them gluten-free and vegan.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Kia: Cookie-Cutter

Network: NBC

Show: Chicago P.D.

Primetime Airing: Jan. 13, 10:29 pm ET

Squarespace: You Should: Manifesto

Network: ABC

Show: blackish

Primetime Airing: Jan. 13, 9:49 pm ET

Audi: Sensing Danger

Network: Fox News

Show: Hannity

Primetime Airing: Jan. 13, 10:43 pm ET

Celebrity Cruises: Marco Polo

Network: HGTV

Show: Property Brothers

Primetime Airing: Jan. 13, 8:32 pm ET

Plated: From Box to Table

Network: Hallmark

Show: The Middle

Primetime Airing: Jan. 13, 9:18 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Honda: The Dreamer

Online Views: 2,347,363

Social Actions: 6,708

SpotShare: 1.28%

Supercell: Boom Beach: Dr. T's Song

Online Views: 1,176,677

Social Actions: 6,510

SpotShare: 0.80%

Amazon: Lonely Horse

Online Views: 47,756

Social Actions: 10,237

SpotShare: 0.61%

Disney Parks & Resorts: Star Wars Awakens

Online Views: 1,169,676

Social Actions: 1,723

SpotShare: 0.55%

Old Spice: Whale

Online Views: 423,450

Social Actions: 7,117

SpotShare: 0.53%

To Watch Super Bowl Commercials past and present visit iSpot.tv

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.