Last Night's Ads: Christopher Walken Talks About Car-Shaped Cookies for Kia
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the releases, Audi makes a good case for the safety features of the new Q7; Plated admits that these days no meal is complete without a snapshot shared on Instagram; Squarespace promotes its services with some creative professionals that use the software for their own websites; and Celebrity Cruises plays a game of Marco Polo.
Finally, Kia has actor Christopher Walken once more narrating a spot for the 2016 Optima. In this case, he compares a car assembly line to cookies out of a professional oven, saying that while other cars come from a cookie cutter, the Optima "is a different kind of treat." We wonder if Kia makes them gluten-free and vegan.