Last Night's Ads: Christopher Walken Talks About Car-Shaped Cookies for Kia

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the releases, Audi makes a good case for the safety features of the new Q7; Plated admits that these days no meal is complete without a snapshot shared on Instagram; Squarespace promotes its services with some creative professionals that use the software for their own websites; and Celebrity Cruises plays a game of Marco Polo.

Finally, Kia has actor Christopher Walken once more narrating a spot for the 2016 Optima. In this case, he compares a car assembly line to cookies out of a professional oven, saying that while other cars come from a cookie cutter, the Optima "is a different kind of treat." We wonder if Kia makes them gluten-free and vegan.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Kia: Cookie-Cutter Kia: Cookie-Cutter
Network: NBC
Show: Chicago P.D.
Primetime Airing: Jan. 13, 10:29 pm ET
Squarespace: You Should: Manifesto Squarespace: You Should: Manifesto
Network: ABC
Show: blackish
Primetime Airing: Jan. 13, 9:49 pm ET
Audi: Sensing Danger Audi: Sensing Danger
Network: Fox News
Show: Hannity
Primetime Airing: Jan. 13, 10:43 pm ET
Celebrity Cruises: Marco Polo Celebrity Cruises: Marco Polo
Network: HGTV
Show: Property Brothers
Primetime Airing: Jan. 13, 8:32 pm ET
Plated: From Box to Table Plated: From Box to Table
Network: Hallmark
Show: The Middle
Primetime Airing: Jan. 13, 9:18 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Honda: The Dreamer Honda: The Dreamer
Online Views: 2,347,363
Social Actions: 6,708
SpotShare: 1.28%
Supercell: Boom Beach: Dr. T's Song Supercell: Boom Beach: Dr. T's Song
Online Views: 1,176,677
Social Actions: 6,510
SpotShare: 0.80%
Amazon: Lonely Horse Amazon: Lonely Horse
Online Views: 47,756
Social Actions: 10,237
SpotShare: 0.61%
Disney Parks & Resorts: Star Wars Awakens Disney Parks & Resorts: Star Wars Awakens
Online Views: 1,169,676
Social Actions: 1,723
SpotShare: 0.55%
Old Spice: Whale Old Spice: Whale
Online Views: 423,450
Social Actions: 7,117
SpotShare: 0.53%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.

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