Last Night's New Ads: Blake Griffin Is in the Zone Again for Kia
Plus, The Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the releases, Colonel Sanders shows the results of a recent trip to Nashville (spoiler: an addition to KFC's menu) while Jack In The Box comes up with a twist of the old "dog ate my homework" excuse, involving breakfast croissants and hungry bears. Honda's new ad promotes its utility category, Oreo aired a new animated spot with a track sung by "American Idol" alum Adam Lambert, and Kia breaks another ad starring Blake Griffin, in the zone.