Ellen DeGeneres and Sofia Vergara Come Back From the Future for CoverGirl
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Ikea shows a husband rushing through a very organized Ikea closet to get the things his wife, who's in labor, requests over the phone. Larabar rewrites the lyrics of '60s folk song "Little Boxes" to promote the brand's healthy snack bars. Audi touts Q7 technology, and US Bank wants to be the financial institution there for you when you wake up.
Finally, CoverGirl sends Ellen DeGeneres and Sofia Vergara to the future and back to inform women how to look younger using the company's new line of makeup.