Last Night's Ads: IBM's Watson Tries to Impress an Economics Professor
Plus, The Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lowe's uses cute animation to promote an air duct filter sale, Larabar swears that its Cashew Cookie bar, made of cashews and dates, tastes like a cookie, and FootJoy, a golf shoe brand, compares one of its models with a tree frog.
Marmot premieres one of its Super Bowl teaser ads while IBM's artificial intelligence system Watson, after trying to duet with Bob Dylan, tries to woo another superstar, this time from academia. In this new spot, Watson sits down with Robert Thaler, the father of behavioral economics.