Last Night's Ads: IBM's Watson Tries to Impress an Economics Professor

Plus, The Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lowe's uses cute animation to promote an air duct filter sale, Larabar swears that its Cashew Cookie bar, made of cashews and dates, tastes like a cookie, and FootJoy, a golf shoe brand, compares one of its models with a tree frog.

Marmot premieres one of its Super Bowl teaser ads while IBM's artificial intelligence system Watson, after trying to duet with Bob Dylan, tries to woo another superstar, this time from academia. In this new spot, Watson sits down with Robert Thaler, the father of behavioral economics.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Marmot: Meet the Marmot Soon: Campfire Marmot: Meet the Marmot Soon: Campfire
Network: CBS Sports
Show: College Basketball
Primetime Airing: Jan. 26, 9:03 pm ET
Larabar: Cashew Cookie Larabar: Cashew Cookie
Network: ABC
Show: The Muppets
Primetime Airing: Jan. 26, 8:48 pm ET
IBM: Richard Thaler + IBM Watson on Behavioral Economics IBM: Richard Thaler + IBM Watson on Behavioral Economics
Network: ESPN2
Show: 2016 Australian Open Tennis
Airing Date: Jan. 26, 1:33 pm ET
FootJoy: Unleash Your Power FootJoy: Unleash Your Power
Network: Golf
Show: Golf Central
Airing Date: Jan. 26, 8:23 pm ET
Lowe's: Every Season Lowe's: Every Season
Network: Freeform
Show: Shadowhunters
Primetime Airing: Jan. 26, 9:30 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
King.com: Candy Crush Jelly Saga: Meet the Real Jelly Queen! King.com: Candy Crush Jelly Saga: Meet the Real Jelly Queen!
Online Views: 1,273,606
Social Actions: 4,469
SpotShare: 0.57%
Toyota: Wolf Pack Toyota: Wolf Pack
Online Views: 1,233,703
Social Actions: 4,769
SpotShare: 0.57%
Expedia: Zoo Expedia: Zoo
Online Views: 1,272,074
Social Actions: 2,604
SpotShare: 0.51%
Beats Audio: Cam Newton and 2 Chainz Beats Audio: Cam Newton and 2 Chainz
Online Views: 124,447
Social Actions: 9,758
SpotShare: 0.38%
Bud Light: The Bud Light Party Is Coming Bud Light: The Bud Light Party Is Coming
Online Views: 656,884
Social Actions: 4,094
SpotShare: 0.35%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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