Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Amazon aired its Super Bowl teaser featuring Alec Baldwin and Dan Marino; golf ball brand Titleist pays homage to golfers of all sizes and shapes; Mount Sinai Hospital promotes its services with not one doctor or patient in sight; and Jos. A. Bank is having a three-day sale.
Finally, Sonic introduces an addition to its menu with a very intense, albeit small, karate player.