Are One Direction Fans Car Buyers? Honda Bets on It

Plus, the Five Most Digitally Engaging Spots

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the extended holiday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the releases, Selena Gomez sells Pantene shampoo and conditioner, while McDonald's promotes its new $2 menu. Nissan and Lexus push their 2016 models with some beautiful scenery as backdrops: Paris for Lexus; and a wedding proposal for Nissan. In either case, there's high-speed driving and beautiful people.

Honda travels a different path as it plays to a younger crowd by enlisting boy band phenom One Direction to hawk its 2016 Civic (see Ad Age's coverage of the spot here). We guess their fans will eventually learn to drive, right?

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Pantene: Love Your Hair Longer: Selena Gomez Pantene: Love Your Hair Longer: Selena Gomez
Network: Food Network
Show: Diners, Drive-Ins and Dives
Primetime Airing: Jan. 4, 9:50 pm ET
Nissan: The Moment Nissan: The Moment
Network: BET
Show: Martin
Primetime Airing: Jan. 4, 9:48 pm ET
Honda: One Direction Approved Honda: One Direction Approved
Network: Comedy Central
Show: Archer
Primetime Airing: Jan. 4, 9:13 pm ET
Lexus: Beautiful Contrast Lexus: Beautiful Contrast
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jan. 4, 10:57 pm ET
McDonald's: Mix & Match McDonald's: Mix & Match
Network: FOX
Show: Superhuman
Primetime Airing: Jan. 4, 8:49 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Supercell: Clash of Clans: Your Mama Supercell: Clash of Clans: Your Mama
Online Views: 8,808,886
Social Actions: 74,647
SpotShare: 7.89%
Google: Year In Search 2015 Google: Year In Search 2015
Online Views: 1,667,953
Social Actions: 37,349
SpotShare: 2.94%
Supercell: Clash of Clans: Koopa Supercell: Clash of Clans: Koopa
Online Views: 3,104,092
Social Actions: 9,372
SpotShare: 1.72%
DURACELL: Star Wars: Battle for Christmas Morning DURACELL: Star Wars: Battle for Christmas Morning
Online Views: 2,377,539
Social Actions: 550
SpotShare: 0.91%
Activision: Call of Duty: Black Ops III: PlayStation 4 Bundle Trailer Activision: Call of Duty: Black Ops III: PlayStation 4 Bundle Trailer
Online Views: 2,161,806
Social Actions: 1,540
SpotShare: 0.89%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.