Are One Direction Fans Car Buyers? Honda Bets on It
Plus, the Five Most Digitally Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the extended holiday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the releases, Selena Gomez sells Pantene shampoo and conditioner, while McDonald's promotes its new $2 menu. Nissan and Lexus push their 2016 models with some beautiful scenery as backdrops: Paris for Lexus; and a wedding proposal for Nissan. In either case, there's high-speed driving and beautiful people.
Honda travels a different path as it plays to a younger crowd by enlisting boy band phenom One Direction to hawk its 2016 Civic (see Ad Age's coverage of the spot here). We guess their fans will eventually learn to drive, right?