Feeling Cold? Belize Wants You to Know You Have Options
Plus, the Five Most Digitally Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the releases, Lexus has the second new spot for the RX in a week, JoS. A. Bank promotes its January clearance sale, and Red Bull goes back to its "gives you wiiings" tagline, although as they are the first to admit, it's not exactly new anymore. Chobani also premiered one of its spots for the new "Simply 100" campaign, highlighting the natural ingredients in the light yogurt line. See Ad Age's coverage of the brand's new strategy here.
Finally, if you are in the U.S. or Canada, chances are the weather is not as good as it is in Belize right now, as the country's tourism board makes sure to remind you.