Sneakers or Burgers in the New Year? It's Last Night's Ads

Plus, The Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the releases, Troon promotes its clubs to golfers, while Universal Studios and Belize (yes, again) remind you that there are warmer places one plane ride away.

Finally, Tennis Express.com advertises its vast online selection of sports shoes with free shipping in case you're sticking with a New Year's resolution to get in shape. But Burger King has a $4 meal deal in case you're not.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Burger King: More for Four Burger King: More for Four
Network: FXX
Show: The Simpsons
Primetime Airing: Jan. 7, 8:47 pm ET
Troon: The Diverse World of Troon Troon: The Diverse World of Troon
Network: Golf
Show: European PGA Tour Golf
Airing Date: Jan. 7, 10:45 am ET
Belize Tourism Board: Discover How to Be: Explore Belize Tourism Board: Discover How to Be: Explore
Network: Hallmark
Show: I Love Lucy
Airing Date: Jan. 7, 2:44 am ET
Universal Orlando Resort: Where the Adventure Never Ends Universal Orlando Resort: Where the Adventure Never Ends
Network: USA Network
Show: Modern Family
Primetime Airing: Jan. 7, 10:37 pm ET
Tennis Express: New January Top Tennis Shoes Tennis Express: New January Top Tennis Shoes
Network: Tennis Channel
Show: WTA Tennis
Airing Date: Jan. 7, 9:57 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Supercell: Boom Beach: Plans Supercell: Boom Beach: Plans
Online Views: 2,555,950
Social Actions: 13,826
SpotShare: 1.45%
Supercell: Clash of Clans: Your Mama Supercell: Clash of Clans: Your Mama
Online Views: 2,366,393
Social Actions: 10,153
SpotShare: 1.24%
Activision: Call of Duty: Black Ops III: PlayStation 4 Bundle Trailer Activision: Call of Duty: Black Ops III: PlayStation 4 Bundle Trailer
Online Views: 2,199,552
Social Actions: 1,029
SpotShare: 0.83%
Google: Year In Search 2015 Google: Year In Search 2015
Online Views: 542,841
Social Actions: 13,142
SpotShare: 0.70%
Amazon: Lonely Horse Amazon: Lonely Horse
Online Views: 43,578
Social Actions: 9,647
SpotShare: 0.45%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.