JB Smoove Rants in Nike's Latest Spot

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Sometimes things don't turn out the way we expect them to, but Verizon has a solution. In its new spot "Perfect Vacation," the company tells us that if you're upset with your new carrier, you can switch back and earn $300. And in a dimly-lit and dramatic spot for Nike, comedian J.B. Smoove questions why skaters wouldn't want advanced technology in their sneakers. The comical rant compares the phenonmenon to brushing your teeth with your finger, and explains that the Nike SB PRod 9 has all the advancements a skater could want.

Meanwhile, Apple dominates the most engaging chart with two spots, "Hardware and Software" and "Loved" earning the No. 1 and No. 3 spot, respectively. Each promo reminds us that "if it's not an iPhone, it's not an iPhone." And Taco Bell's "Bacon Mall" highlights the age-old saying that you shouldn't shop on an empty stomach. From a dress to a shoe advertisement, everything in the mall turns into bacon, which leads the shopper to satisfy his taste buds with a Bacon Club Chalupa.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Nike: Technology in a Skate Shoe?: J. B. Smoove Nike: Technology in a Skate Shoe?: J. B. Smoove
Network: Fox Sports 1
Show: Street League Skateboarding
Primetime Airing: Jul. 11, 10:18 pm ET
Chevrolet: Soccer Play Chevrolet: Soccer Play
Network: ESPN
Show: SportsCenter
Airing Date: Jul. 12, 2:39 am ET
Verizon: Fabulous Vacation? Verizon: Fabulous Vacation?
Network: FX
Show: The Twilight Saga: Breaking Dawn Part 2
Primetime Airing: Jul. 12, 9:48 pm ET
KFC: NASCAR Driving: Cole Whitt KFC: NASCAR Driving: Cole Whitt
Network: NBC Sports
Show: NASCAR Racing
Airing Date: Jul. 11, 4:38 pm ET
Jeep: Take on Anything Jeep: Take on Anything
Network: NBC
Show: America's Got Talent
Primetime Airing: Jul. 10, 8:13 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple iPhone: Hardware & Software Apple iPhone: Hardware & Software
Online Views: 795,408
Social Actions: 10,985
SpotShare: 1.01%
Honda: Buddy Holly Honda: Buddy Holly
Online Views: 543,536
Social Actions: 9,122
SpotShare: 0.84%
Apple iPhone: Loved Apple iPhone: Loved
Online Views: 489,678
Social Actions: 8,125
SpotShare: 0.70%
Paper and Packaging Board: Letters to Dad Paper and Packaging Board: Letters to Dad
Online Views: 134,818
Social Actions: 6,048
SpotShare: 0.45%
Taco Bell: Bacon Mall Taco Bell: Bacon Mall
Online Views: 66,736
Social Actions: 4,110
SpotShare: 0.35%

KFC: NASCAR Driving: Cole Whitt

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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