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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Sometimes things don't turn out the way we expect them to, but Verizon has a solution. In its new spot "Perfect Vacation," the company tells us that if you're upset with your new carrier, you can switch back and earn $300. And in a dimly-lit and dramatic spot for Nike, comedian J.B. Smoove questions why skaters wouldn't want advanced technology in their sneakers. The comical rant compares the phenonmenon to brushing your teeth with your finger, and explains that the Nike SB PRod 9 has all the advancements a skater could want.
Meanwhile, Apple dominates the most engaging chart with two spots, "Hardware and Software" and "Loved" earning the No. 1 and No. 3 spot, respectively. Each promo reminds us that "if it's not an iPhone, it's not an iPhone." And Taco Bell's "Bacon Mall" highlights the age-old saying that you shouldn't shop on an empty stomach. From a dress to a shoe advertisement, everything in the mall turns into bacon, which leads the shopper to satisfy his taste buds with a Bacon Club Chalupa.