Nike Goes Full Throttle With Star Power in New Spot

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

While its origins are in Ireland, where dark beer rules the roost, Guinness lets us know in its new spot that they're still thinking about Irish-Americans with its light beer -- Guinness Blonde American Lager. The rustic spot features a combination of vintage shots of Dublin and clips of people donning green as they walk in a parade (presumably for St. Paddy's Day).

And Nike's new commercial, "Short a Guy," is gaining a great deal of traction with viewers. The spot, featured on both the New Releases and Most Engaging lists, shows how one kid's spur-of-the-moment decision to help out with a pick-up basketball game turned into playing soccer for Mia Hamm, catching a fly ball from Mike Trout, catching a touchdown pass from Andrew Luck and finally, playing in another pick-up basketball game -- except this time with Anthony Davis.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Nike: Short a Guy: Mike Trout, Mia Hamm, Anthony Davis Nike: Short a Guy: Mike Trout, Mia Hamm, Anthony Davis
Network: FOX
Show: 2015 MLB All-Star Game
Primetime Airing: Jul. 14, 8:43 pm ET
Guinness: Our Beer Guinness: Our Beer
Network: Fox Sports 1
Show: FOX Sports Live
Airing Date: Jul. 14, 3:11 am ET
SKECHERS: Break-In Time: Mariano Rivera SKECHERS: Break-In Time: Mariano Rivera
Network: FOX
Show: 2015 MLB All-Star Game
Primetime Airing: Jul. 14, 8:11 pm ET
McDonald's: Double the Summer McDonald's: Double the Summer
Network: CBS
Show: NCIS
Primetime Airing: Jul. 14, 8:17 pm ET
Acura: It's That Kind of Summer Event: Drop Everything Acura: It's That Kind of Summer Event: Drop Everything
Network: Discovery
Show: Deadliest Catch
Primetime Airing: Jul. 14, 9:15 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
GEICO: Operation: It's What You Do GEICO: Operation: It's What You Do
Online Views: 2,231,634
Social Actions: 10,177
SpotShare: 1.04%
Apple iPhone: Hardware & Software Apple iPhone: Hardware & Software
Online Views: 892,541
Social Actions: 12,491
SpotShare: 0.73%
Nike: Short a Guy: Mike Trout, Mia Hamm, Anthony Davis Nike: Short a Guy: Mike Trout, Mia Hamm, Anthony Davis
Online Views: 1,055,264
Social Actions: 10,412
SpotShare: 0.70%
Apple iPhone: Loved Apple iPhone: Loved
Online Views: 549,223
Social Actions: 9,478
SpotShare: 0.52%
Honda: Buddy Holly Honda: Buddy Holly
Online Views: 729,653
Social Actions: 5,112
SpotShare: 0.46%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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