MTV's 'White Squad' Offers to Help People of Color Hail Cabs, Land Apartments
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Airbnb asks "Is man kind?" following Caitlyn Jenner's acceptance of the Arthur Ashe Courage Award at last night's ESPY Awards on ABC (read more about that here). And Sprite continues its campaign featuring huge names in music with "Corner Store," featuring the story of Vince Staples.
Meanwhile, MTV's "Look Different" campaign against racial, gender and anti-LGBT bias debuted a satirical commercial for the White Squad -- almost like a Geek Squad, but to help people of color enjoy the same advantages as whites. White Squad can help in landing an apartment, getting a cab or even navigating a court proceeding, the ad says. With a simple dial of 1-800-WHT-SQAD, you can be sitting down with a "carefully selected white representative" in no time.