MTV's 'White Squad' Offers to Help People of Color Hail Cabs, Land Apartments

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Airbnb asks "Is man kind?" following Caitlyn Jenner's acceptance of the Arthur Ashe Courage Award at last night's ESPY Awards on ABC (read more about that here). And Sprite continues its campaign featuring huge names in music with "Corner Store," featuring the story of Vince Staples.

Meanwhile, MTV's "Look Different" campaign against racial, gender and anti-LGBT bias debuted a satirical commercial for the White Squad -- almost like a Geek Squad, but to help people of color enjoy the same advantages as whites. White Squad can help in landing an apartment, getting a cab or even navigating a court proceeding, the ad says. With a simple dial of 1-800-WHT-SQAD, you can be sitting down with a "carefully selected white representative" in no time.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
White Squad: Racial Inequality White Squad: Racial Inequality
Network: MTV
Show: Catfish: The TV Show
Primetime Airing: Jul. 15, 10:44 pm ET
Airbnb: Is Mankind? Airbnb: Is Mankind?
Network: ABC
Show: The 2015 ESPYs
Primetime Airing: Jul. 15, 10:43 pm ET
Sprite: Corner Store: Vince Staples Sprite: Corner Store: Vince Staples
Network: BET
Show: The Game
Primetime Airing: Jul. 15, 10:23 pm ET
Kohl's: What Will Your Dorm Say About You? Kohl's: What Will Your Dorm Say About You?
Network: Hallmark
Show: The Middle
Primetime Airing: Jul. 15, 10:24 pm ET
Belk: Groove to the Fashion Beat Belk: Groove to the Fashion Beat
Network: SEC Network
Show: Football: SEC Top 20
Primetime Airing: Jul. 15, 10:49 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: Short a Guy Nike: Short a Guy
Online Views: 1,460,634
Social Actions: 13,579
SpotShare: 0.91%
GEICO: Operation: It's What You Do GEICO: Operation: It's What You Do
Online Views: 1,833,723
Social Actions: 8,873
SpotShare: 0.85%
Apple iPhone: Hardware & Software Apple iPhone: Hardware & Software
Online Views: 912,341
Social Actions: 12,971
SpotShare: 0.73%
Apple iPhone: Loved Apple iPhone: Loved
Online Views: 564,795
Social Actions: 9,792
SpotShare: 0.51%
Nissan: Wake Nissan: Wake
Online Views: 1,341,714
Social Actions: 3,476
SpotShare: 0.51%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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