From a bike-friendly airbag to a "watch out" turtle, kids will try anything to avoid wearing a helmet. But as each handmade invention fails, the safety promotion from Nationwide encourages children to cover their heads. The insurance company goes for comedy this time, a wise move considering the backlash to its "Dead Boy" Super Bowl ad, which was part of the same #makesafehappen campaign. Among the other new releases, Apple continues to promote the Apple Watch with its new spot "Berlin," and Walmart reminds us to "celebrate summer, wherever the road takes you."
Nike shows us what it's like to be the guy everyone depends on. And Google's "The Story of Jacob and City Gym," ranked as the No. 4 most engaging spot after launching locally during the Espys. The emotional spot documents Jacob's journey transitioning from female to male, and the confidence he gained through the experience.
As always, you can find out more about the best commercials on TV at Ad Age's Creativity.
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