Here's Why Biking With a Helmet Is a No Brainer

Plus, the Five Most Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

From a bike-friendly airbag to a "watch out" turtle, kids will try anything to avoid wearing a helmet. But as each handmade invention fails, the safety promotion from Nationwide encourages children to cover their heads. The insurance company goes for comedy this time, a wise move considering the backlash to its "Dead Boy" Super Bowl ad, which was part of the same #makesafehappen campaign. Among the other new releases, Apple continues to promote the Apple Watch with its new spot "Berlin," and Walmart reminds us to "celebrate summer, wherever the road takes you."

Nike shows us what it's like to be the guy everyone depends on. And Google's "The Story of Jacob and City Gym," ranked as the No. 4 most engaging spot after launching locally during the Espys. The emotional spot documents Jacob's journey transitioning from female to male, and the confidence he gained through the experience.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple: Apple Watch: Berlin Apple: Apple Watch: Berlin
Network: CBS
Show: Under the Dome
Primetime Airing: Jul. 16, 10:46 pm ET
Walmart: Celebrate Summer. Wherever the Road Takes You. Walmart: Celebrate Summer. Wherever the Road Takes You.
Network: NBC
Show: Dateline NBC
Primetime Airing: Jul. 16, 10:34 pm ET
Nationwide Insurance: Use Your Head, Wear a Helmet Nationwide Insurance: Use Your Head, Wear a Helmet
Network: Nick
Show: Kids' Choice Sports 2015
Primetime Airing: Jul. 16, 8:34 pm ET
Nintendo: Up Your Game Nintendo: Up Your Game
Show: The Cleveland Show
Primetime Airing: Jul. 16, 9:44 pm ET
Dick's Sporting Goods: adidas Soccer Dick's Sporting Goods: adidas Soccer
Network: Cartoon Network
Show: Steven Universe
Airing Date: Jul. 16, 6:12 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: Short a Guy Nike: Short a Guy
Online Views: 3,077,710
Social Actions: 15,057
SpotShare: 1.38%
Apple iPhone: Hardware & Software Apple iPhone: Hardware & Software
Online Views: 922,735
Social Actions: 11,464
SpotShare: 0.66%
GEICO: Operation: It's What You Do GEICO: Operation: It's What You Do
Online Views: 1,433,322
Social Actions: 7,330
SpotShare: 0.65%
Google: The Story of Jacob and City Gym Google: The Story of Jacob and City Gym
Online Views: 363,078
Social Actions: 11,822
SpotShare: 0.52%
Nissan: Wake Nissan: Wake
Online Views: 1,345,548
Social Actions: 3,380
SpotShare: 0.49%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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